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The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Google's Matt Cutts recently said the freshness factor isn't necessarily relevant for all kinds of content marketing.

Mar 16, 2012 News Joe Meloni

Cutts: Google will punish overly optimized sites and focus MORE on content for SEO

SEO Roundtable reported that Google will soon roll out a new algorithm that looks to make SEO more about quality content and user experience than traditional search optimization strategies.

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Email marketing campaigns may be seeing lower open rates, but recipients are engaging with content more often.

Mar 16, 2012 News Joe Meloni

Businesses’ email marketing campaigns at risk: Many still include unsubscribed addresses

A report from BtoB found that 28 percent of marketers are still mailing users not subscribed to their email campaigns.

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Bing updated its SERPs to make the pages simpler for its users.

Mar 16, 2012 News Joe Meloni

Twitter’s top content now gets social advocacy on Bing SERPs

Techie Buzz reported recently that Bing has integrated Twitter data into its SERPs, informing users of trending content related to their search.

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March Madness is underway, and the annual tournament is sure to be a hot topic throughout the week.

Mar 16, 2012 News Joe Meloni

Google (and social marketers) using March Madness to drive Google+ traffic

Google announced a series of features and potential marketing ideas that can help consumers and marketers complete their March Madness experience.

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Boosting marketing efforts is reliant on strong customer service, which consumers said they expect social media presences for.

Mar 15, 2012 News Joe Meloni

Report: Digital brand marketing boosts website traffic

A report from eMarketer found a strong correlation between successful website traffic and brand recognition, which further illustrates the value of content marketing.

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Google is removing its demographic bidding tool from PPC, which likely signals a major shift in like with its new privacy policy.

Mar 15, 2012 News Joe Meloni

Is Google+ social targeting coming to paid search?

Google will soon discontinue its current demographic targeting tool, most likely in favor of a new method bolstered by the company’s own social data and new privacy policy.

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