Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Boosting marketing efforts is reliant on strong customer service, which consumers said they expect social media presences for.

Mar 06, 2012 Legacy Zach Michonski

The three E’s of successful content marketing: Engage, Educate, Earn

Content marketing is on the rise, and businesses that want to leverage custom content to generate leads and sales should focus on on strategies to engage, educate and earn.

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Frequent website testing and analysis can help businesses maximize conversions.

Mar 06, 2012 News Joe Meloni

Success driving businesses to invest further in inbound marketing

HubSpot’s 2012 State of Inbound Marketing report found that businesses are increasing their use of inbound marketing because of the success they’ve experienced with it.

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A new feature from Google allows users to access recent desktop searches.

Mar 06, 2012 News Joe Meloni

Local search alert: Google integrates search history across devices

A new feature will allow logged-in Google users to access recent desktop searches on their smartphones, which might benefit local businesses in particular.

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