The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Study: Social and content marketing attract influential brand advocates
A report from Zuberance found that businesses can use social media and content marketing to appeal to the increasingly large portion of web users advocating for products and services on the internet.
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Hispanic population active on social networks
BIGInsight reported that the Hispanic community is more active on social networks than other demographics.
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Facebook, Twitter to sustain growth but rates falling
Social media marketing reach will expand as Facebook and Twitter will continue to add users in coming years, but growth rates for both will gradually decline.
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Internet marketing news roundup, March 2
Google’s new privacy policy launched on Thursday, and, while the effects were minimal to start, consumers and lawmakers alike are concerned about its lasting effects
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Content marketing a competitive necessity for most businesses
A majority of businesses using content marketing campaigns have found them to be competitive necessities, according to HubSpot, with one-quarter of respondents calling blogs “critical.”
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Seven quick Twitter marketing tips from SMX West
At SMX West, ThinkGeek shared tips for winning Twitter marketing campaigns.
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Frequent publishing helps businesses see ROI from content marketing
A report from HubSpot found that publishing frequency is a strong factor in the success of a content marketing campaign.
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Internet marketing alert: 53 percent of consumers own smartphones
A report from the Pew Internet Research Project found that U.S. smartphone ownership has surpassed the 50 percent mark, which means more mobile web access.
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