The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Despite minor changes, Google’s new privacy policy raised concern on first day
Google’s new privacy policy launched on Thursday, and lawmakers and consumers alike are concerned with its effect on privacy.
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Personal social search 101: Insights from Google and Bing on modern SEO at SMX West
At this week’s SMX West conference, experts from Google and Bing shared info on everything marketers need to know about social search and personal results. The experts offered best practices for being visible in the
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Most businesses not responding on social channels
A report from A.T. Kearney found that more than 90 percent of businesses operate a social account that they do not actively use to communicate with prospects.
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Cost per lead substantially lower with inbound marketing
Hubspot’s 2012 State of Inbound Marketing Report found that inbound marketing campaigns produce more leads at less cost.
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Facebook unveils ads for mobile app at fMC
Facebook has rolled out ads on its mobile app to help drive its revenue in 2012, according to MarketingLand.
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Leap Day a hit on search, social as users look for information
Leap Day was a frequently mentioned topic on both search and social on Wednesday, as users looked for information on the quadrennial occurrence.
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Google on technical SEO at SMX West: A look at rel = ‘alternate’
Google’s Maile Ohye offered SMX West attendees some technical SEO tips.
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Consumers tired of ‘junk’ email marketing messages
A report from AYTM Market Research found that consumers and B2B buyers like email marketing campaigns, but they have grown tired of unsolicited messages.
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