The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Walmart leads social media marketing rush ahead of Black Friday
A report from Socialbakers found that Walmart is leading the social media marketing initiative ahead of Black Friday, and internet marketers should strive for similar success to engage the wave of consumers who turn
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One-third of online shoppers to own tablets by 2014
A report from eMarketer said that one-third of web consumers will own tablets by 2014, and this means more opportunities to reach on-the-go audiences with content marketing.
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Facebook to include Sponsored Stories in news ticker
A report from TechCrunch reveals that Sponsored Stories will now appear in users’ news tickers.
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Search marketing alert: Yahoo finally kills Site Explorer after more than one year with Bing
Yahoo said on Friday that it has finalized its transition to Bing, and its Site Explorer services are shut down. Marketers trying to gauge Yahoo traffic volumes must use Bing Webmaster Tools.
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61 percent of top brands turn to Google+ for social media marketing
A report from BrightEdge found that Google+’s popularity as a social media marketing platform is growing but still behind Facebook by a very large margin.
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B2B marketing alert: Ninety-five percent of business executives use smartphones
A report from iPass found that more than 90 percent of businesses deploying mobile devices are turning to smartphones, which opens a major new online audience for B2B marketers.
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88 percent believe social media marketing has business impact
A report from SocialStrategy1 and OfficeArrow found that 88 percent of businesses are seeing results from social media marketing.
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Internet marketing news roundup, November 18
Google dominated marketing news this week with the addition of features to Google+ and its search engine, both of which are likely to boost the company’s appeal and effectiveness for marketers on the channels.
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