The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Google adds Verbatim tool to search in place of ‘+’
The Verbatim search tool recently added to Google will replace the “+” feature, which will now be used to direct searchers directly to an organization’s Google+ account.
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Mobile marketing alert: Smartphone sales continue upward trend
Market research firm Gartner recently reported the global smartphone market has continued its upward trend, which provides greater impetus for marketers to adjust campaigns for the mobile web.
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Social media use most popular for staying in touch
Pew Internet Research recently pegged social media use by American adults at 66 percent.
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Tablets likely to outsell laptops during holidays
A report from Experian PriceGrabber found that tablets will likely outsell laptops during the holidays, which could require some shifts for marketers.
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Consumer engagement critical as shoppers access more information
Deloitte recently suggested that connecting with consumers on a more personal, engaging level will help them become repeat customers.
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Four measures of social marketing success from SES Chicago
At SES Chicago, Buddy Media’s director of analytics and insight shared four key social success metrics that have helped her determine social shares result in 48 percent higher orders than other forms of marketing.
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Comfort, value of social media marketing becoming more apparent for SMBs
A report from Constant Contact found that 83 percent of small businesses using social media marketing believe it to be cost efficient.
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Google+ now available on third-party social apps, including HootSuite
Google+ is now available on six popular third-party social media applications, which represents another major step for businesses.
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