The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Compelling content critical to prospect conversion
Google recently reported that 88 percent of consumers encounter the Zero Moment of Truth about a purchase during the research phase, making a decision before they ever get to a store. Reaching consumers during this
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AT&T generates product demand with social content marketing
A report from eMarketer found that implementing content marketing and a social strategy helped AT&T foster better relationships with current and future prospects.
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Effective web marketing can help businesses leverage holiday shopping fervor
A report from eMarketer found that ecommerce sales will likely grow to $46 billion in 2011, and social media marketing can help companies catch shoppers’ interests.
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Bing-powered search makes minor gains in October
A report from Experian Hitwise shows Google is still the leading search engine with more than 65 percent of all queries.
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SES Chicago experts: Optimize content for social marketing according to prospects’ interests
At SES Chicago, experts spoke about the value of heavily targeting content to meet the interests of niche social users.
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Google+ Pages give the social network another big traffic push
The addition of Google+ Pages resulted in the third most successful week ever for Google+ and social media marketers should monitor the site to see if this traffic is sustainable .
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Twenty-five percent more B2B marketers using content marketing
A report from Mintel and Menzies Digital Marketing found B2B content marketing has increased 25 percent in the last year.
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SEO, search marketing need mobile as channel continues growth
A report from xAD said that mobile search queries have grown 30 percent in last year and one-third of searchers use mobile search at least five times per month.
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