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The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Oct 13, 2011 News Joe Meloni

Content marketing could be key for banking execs

The Chief Marketing Officer recently reported that the banking industry has the opportunity to leverage content marketing campaigns to help customers and prospects understand the changing banking landscape.

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Oct 13, 2011 News Joe Meloni

Report: Smartphone applications generating $15 billion in revenue

A report from Century Market Research pegged revenue generated by smartphone applications at more than $15 billion by 2013.

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Oct 13, 2011 News Joe Meloni

Social media companies to earn more than $10 billion

The growth of social media in both the enterprise and consumer sectors will likely yield more than $10 billion in revenue by the end of 2012.

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Google is rolling out new features aimed at making web marketing easier for companies to gauge and adjust.

Oct 13, 2011 News Joe Meloni

Google+ struggles to sustain growth

Google+ has struggled to maintain any consistency since removing the invite-only wall in late September.

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Tablet use is on the rise, which has forced companies to focus on mobile site speed.

Oct 13, 2011 News Joe Meloni

Tablet owners spending more money online

Tailoring web marketing campaigns to mobile users opens businesses up to greater conversion opportunities as mobile device owners spend more money online.

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