The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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CMOs struggling to keep pace with social brand mentions
A report from IBM found that many CMOs believe their companies are not being aggressive enough in tracking social conversations about their brand.
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Hotels boosting web marketing in 2012
TravelClick recently reported that hoteliers plan to boost their investment in web marketing in 2012.
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Former Google employees start Search Quality Alliance
Six former Google employees recently founded the Search Quality Alliance to promote the value of white hat SEO in marketing.
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Social media marketing reaches 98 percent of 18- to 24-year-olds
Experian Simmons found that 98 percent of Americans between the ages of 18 and 24 use social media at least once per month.
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Facebook ad revenue demonstrates rise of social marketing
Facebook generated 54 percent more revenue from its cost-per-click advertising campaigns in the third quarter of 2011 than it did in the second, Efficient Frontier reported.
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Facebook marketing reaches 84 percent of new mothers
The Direct Marketing Assocation recently found that 84 percent of new mothers use Facebook, and 72 percent say they Like brands.
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Smartphones, tablets account for 7 percent of web traffic
Smartphones and tablets currently account for 7 percent of web traffic in the United States, comScore suggested in a report.
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Social media marketing plays an increased role in auto sales
Social media marketing has become increasingly valuable for car dealers and auto manufacturers, a new report has found.
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