The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Google Webmaster Tools launches custom search engines
The addition of custom search engines into Google Webmaster Labs will allow developers to test Google search services throughout their organizations’ domains to find content.
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Experian HitWise: Google claims 66 percent of search market, Bing falls
Experian Hitwise reported this week that Google now accounts for more than 66 percent of search queries.
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Report: Global search ad spending recovers from earlier struggles
Covario recently released its analysis of the third quarter’s paid search market and found a 24 percent increase in spending over the same time period in 2010.
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Google third quarter report shows 33 percent revenue increase, Google+ partially responsible
Google reported a 33 percent increase in revenue for the third quarter of 2011, helped greatly by Google+ and paid search, CEO Larry Page said.
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Stationary tablet use means greater web marketing opportunity
A new report from Nielsen found that web marketing aimed at mobile users reaches them throughout the day with more than 40 percent saying they use their mobile devices while watching television.
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Google+ adds real-time search, hashtags: Good for trending social content
On Wednesday, Google senior vice president of engineering Vic Gundotra reported on his Google+ account that Google+ now supports real-time search and greater hashtag functionality. According to Gundotra, the real-ti
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CMOs seek direction with social media marketing
While best practices for social media marketing continue to evolve, more than 80 percent of executives use social and plan to maintain or increase their investment moving forward.
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Sincerity key in social media marketing
Social media marketing campaigns must focus on making content relevant and increasing the accessibility of a brand to be successful.
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