The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Tablet users spend 48 percent more time online than other consumers
Social media marketing and SEO campaigns must consider tablet users, who spend nearly 50 percent more time on the web than other consumers.
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Email marketing to increase as holiday shopping season comes around approaches
Email marketing will likely increase during the holiday shopping season as email volume and ecommerce spending continue to grow.
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IAB gives consumers, marketers some guidance on tablets
The Interactive Advertising Bureau reported on Wednesday that the growth of tablet ownership must be addressed throughout business.
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72 percent of companies invest in editorial, creative talent
More than 70 percent of companies are looking for editorial or creative professionals to boost web marketing campaigns.
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Brand awareness, engagement, recruiting boosted by social media
Social media marketing has helped companies boost brand awareness, engagement and recruiting.
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Facebook, Twitter, YouTube named as top three social channels
Facebook, Twitter and YouTube are considered the most important social media marketing channels, Booz & Company found in a recent study.
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Google makes improvements to Analytics
Marketers can now track regionalized search query metrics with enhancements made to Google Analytics.
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Amazon Kindle Fire tablet may be Apple’s first major challenge
A leaked inventory and sales report from Amazon shows that the company has pre-sold 250,000 units since opening pre-order five days ago. Mobile marketers should take note.
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