The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Study: Social media marketing is a competitive necessity
With more than 70 percent of businesses using social media marketing, Chief Marketer believes it has gone mainstream.
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Twitter search included in Firefox’s latest update
Firefox 7, which launched last week, now features a Twitter search feature in its toolbar.
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As news consumption shifts to the web, Google launches ‘Circulars’ ad campaigns
Google has addressed changes to news consumption by launching an ad format that brings newspaper-style Circulars to its search result pages.
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Businesses must be proactive in targeting mobile audience
Mobile consumers’ increasing use of their smartphones and tablets to access the internet during downtime as provided substantial new economic opportunity for businesses.
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Internal linking: Good for SEO, good for conversions
Brafton’s clients see SEO success and conversions via internal linking.
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Google’s algorithm update: Is it Panda 2.4 or 2.5?
The latest iteration of Panda rolled out this week, but members of the internet marketing community seem to be switching their stance on whether this is Panda 2.4 or Panda 2.5.
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SEO alert: Google rolls out Panda 2.4
WebProNews reported on Friday that Google has rolled out Panda 2.4. Previous Panda iterations have devastated countless websites with low-quality content.
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SEO alert: Breast cancer awareness, Columbus Day search trends start early
Taking advantage of trending search topics can help businesses boost their SEO campaigns, however, this must be done appropriately to ensure content is relevant and to avoid potential search ranking issues.
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