The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Google adjusts AdWords Quality Score to focus on landing page quality
Google has adjusted Quality Score determinants for AdWords to reward pages that maintain high-quality landing pages.
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Nielsen: Social media dominating mobile, desktop web use
Social media marketing has become a competitive necessity, and results from Nielsen’s Social Media Report further demonstrate that.
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New Facebook analytics help marketers track social mentions
The addition of Insights to Facebook brand pages provides companies with greater analytics into the success of their social media marketing campaigns.
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Smartphone growth likely to result in increased mobile marketing
As smartphones become more pervasive, marketers are expected to boost spending on mobile search marketing techniques and campaigns.
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More than half of B2B marketers use content marketing
A report from PRNewsWire finds content marketing has become a critical element of integrated B2B marketing campaigns.
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Mobile search growth changing web marketing strategy
The growth of the mobile web should be the impetus for companies to include mobile in their marketing strategy.
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Mobile producing 10 percent of ecommerce traffic
With 10 percent of ecommerce traffic stemming from mobile devices, a marketing strategy that considers mobile audiences can help businesses boost conversion rates.
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Update to Bing Autos makes car purchase research easier
Bing has made adjustments to Bing Autos to make it easier for car buyers to search through listings and reviews on the web.
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