The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Internet marketing news roundup, September 19
From the rise of personalized search to the growing role of mobile devices in web browsing, this week’s internet marketing news reveals that the online marketing landscape is ever-evolving.
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Brevity key in email marketing content
Email marketing campaigns focused on important information often succeed more than longer messages, MarketingSherpa found in an internal study.
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Further tablet, smartphone growth forcing companies to consider mobile audiences
With tablets and smartphones becoming more popular, the onus is on marketers to tailor campaigns to mobile platforms.
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Focus on quality content changing content marketing plans
As search engines reward quality content, one expert says social media sharing and internal linking key are elements of enterprise content marketing plans.
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Twitter nixes Deck.ly and announces Web Analytics
Twitter decided to eliminate the Deck.ly feature from TweetDeck to promote consistency throughout its services, and it also announced Twitter Web Analytics.
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The four Cs of SEO from SMX East
Code, content, connections and conversations are the four critical components of SEO, according to one SMX East speaker.
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Yahoo redesigns SERPs
On Thursday, Yahoo rolled out new SERPs in hopes of providing users with a more streamlined search experience.
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Twitter expands Promoted Tweets to non-followers
Twitter announced expanded Promoted Tweets this week to help brands improve their social media marketing campaigns.
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