The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Bing adjustments can bring calls to action to SERPs
Bing announced the inclusion of calls to action on its SERPs on Wednesday and marketers in applicable verticals may find this streamlines the path to converting searchers.
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Fostering authority, keyword strategy top priorities for Google News
A recent publisher survey suggests developing content that makes a site a category authority is even more important than breaking a story when it comes to Google News visibility.
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Forty-seven percent of SMBs cite Facebook marketing as catalyst for growth
Nearly 50 percent of small businesses using Facebook as part of a social media marketing campaign report increased traffic.
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Twitter Activity Stream reaching more users
Twitter’s Activity Stream has been rolled out to more users in recent weeks after being launched last month.
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Three Fundamental Design Best Practices to Maximize Content Marketing Success
Content marketing is vital in today’s marketing toolkit. However, the content itself needs to be displayed and treated properly to successfully attract your target audience. Read on to discover best practices and le
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Google+ search tool rewards fresh site content
In addition to eliminating the invite-only status, Google added an internal search feature to Google+ that will allow users to find web content through the social site.
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Tablets continue growth, mobile web access follows
Juniper Research predicts the tablet market will expand to more than 250 million shipments by 2016, more than five times its current size.
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Fifty-five percent of smartphone users search by category
Nearly 60 percent of smartphone users rely on search to find businesses by category, rather than searching for a specific company.
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