The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Facebook marketing alert: Social site details Lists, Subscribe feature in new video
Facebook a video on YouTube on Tuesday aimed at demonstrating the use of its new Subscribe and Lists features.
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Google+ sheds invite-only status, open to everyone
Google+ is now open to everyone, the company announced Tuesday in an official blog post.
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Content marketing driving engagement in auto industry
Millennial Media says the automobile industry has been one of the most aggressive adopters of diverse digital marketing campaigns.
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Local businesses need to monitor brand mentions via search and social
Stephanie Hobbs wrote for Search Engine Lands that businesses dependent upon local audiences must take advantage of the web to improve brand image.
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Cutts, Google fielding suggestions for 2012 search adjustments
Matt Cutts turned to his personal blog on Tuesday to invite user recommendations for improvements to search in 2012.
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Keyword variations important in mobile SEO
Tailoring a keyword strategy to the needs of a mobile audience is critical for businesses hoping to target smartphone and tablet users.
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Growth of mobility showing need for mobile content access
The rapid growth of the mobile web has made it critical for businesses to optimize their content for access via mobile applications.
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Social media marketing converts more affluent shoppers
A report from Unity Marketing found that affluent shoppers are increasingly likely to convert after seeing being exposed to social media marketing.
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