The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
SMX insight: Determining SEO correlation versus causation factors
At the SMX East 2011 “The Great Correlation vs Causation” panel, industry experts speak about ways marketers can measure the SEO impact of various factors and why creating a human-friendly site experience counts.
Learn More
Legal websites turn to content marketing
A report from JD Supra found that content marketing will play a critical role in web marketing campaigns for law firms moving forward.
Learn More
Content Marketing World experts: Treat prospects like people
Industry expert Jessica Eastman noted that audience targeting was a key focus for speakers and attendees at Content Marketing World.
Learn More
Email marketing still represents a major opportunity for businesses
Email marketing campaigns containing links to editorial content enjoyed greater click-to-open links than those leading to traditional marketing material, according to an eMarketer report.
Learn More
Facebook ranks as top web destination in U.S.
Nielsen reported on Monday that Facebook is the most frequently visited web page for online Americans users.
Learn More
Expert: Relevancy turns traffic into conversions with content marketing
Content marketing strategies must be tailored to the specific informational needs of key demographics, industry expert Brody Dorland recently reported.
Learn More
Google still leading search, but Bing-powered search makes strides
Experian Hitwise’s most recent report found that Google’s web search market share is currently at more than 66 percent, but Bing-powered search increased three percent in August.
Learn More
More than half of Facebook users respond to social media marketing efforts
More than half of Facebook users report Liking brands because they are already customers, and 56 percent relay positive experiences to friends.
Learn More
Subscribe to
The Content Marketer
Get weekly insights, advice and opinions about all things digital marketing.
