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The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Sep 08, 2011 News Joe Meloni

Social media marketing lacking at small businesses

A report from Zoomerang found that social media marketing for SMBs is improving, but strategic planning is needed to make efforts as effective as they could be.

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Finding the right followers is key to wielding influence on Twitter.

Sep 08, 2011 News Joe Meloni

Social media marketing more effective among users with smaller social circles

A new report form the Tippie College of Business at the University of Iowa found that targeting social media marketing campaigns at social users with smaller, more interactive networks is often more successful.

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Businesses using social media marketing are struggling to use the data to inform other areas of their overall new media marketing strategies.

Sep 08, 2011 News Joe Meloni

Social media use growing for all demographics

With Facebook and Twitter usage steadily expanding in recent years, leveraging these platforms for social media marketing purposes has become mainstream.

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