The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Director Kevin Smith offers insight at Content Marketing World
Director Kevin Smith pointed to passion and the use of social media as key drivers of enterprise content marketing plans.
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Internet marketing news roundup, September 9
From insight shared at this week’s Content Marketing World conference to news about rising social media usage, internet marketing headlines for the week ending September 9th remind businesses that the search and soc
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CMW expert: News content marketing provides a clear brand distinction
Content marketing articles should not be too heavily branded, industry expert Todd Wheatland said this week at Content Marketing World
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Facebook marketing increasingly reaches pension crowd
Social media use among older age groups is on the rise in the U.K., with more than 55 percent of pensioners using Facebook.
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Content marketing depends on understanding target audience
Content marketing experts reiterated the value of understanding a target audience during a panel at Content Marketing World on Thursday.
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Mobile payment growth boosting need for mobile SEO
IE Marketing Research found that mobile payments will likely generate more than $940 billion in sales by 2015, placing a premium on mobile SEO and compatibility.
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With 100 million users, Twitter key to social media marketing
Twitter reported on Thursday that it now has more than 100 million active users, half of which log into the website every day.
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IT companies aggressively pursuing content marketing
Industry expert Lisa Goldstein says that IT companies are aggressively pursuing content marketing strategies, and this expedites the typically lengthy buying cycle for software shoppers.
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