The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Expert: Mobile content marketing must be consistent with general web
Mobile content marketing can be a daunting task, but, as one expert recently suggested, companies that build their mobile content strategies to complement their web presence are likely to find success using the medi
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Relevant content B2B email marketing programs
For B2B marketers, email has continued to be one of the top promotional channels for both acquiring new customers and retaining existing clients.
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Bing makes explicit search gains in June
Microsoft’s search engine, Bing, has continued to show promise in the search market, gaining more share during the month of June, a new comScore report indicates.
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Forrester: Mobile marketing must be contextual
Though incorporating mobile content into marketing strategies has certainly been a hot topic recently, a new report from Forrester Research suggested there are several considerations to make these strategies most ef
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Report: Content, social marketing becoming intertwined
Content marketing and social media are two trends making big noise in the marketing world lately.
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Engaging content key to email open rates
According to a new report released by Harte-Hanks, email open rates declined from an average of 26 percent in 2009 to 17 percent last year.
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Social media can lead to higher customer engagement, satisfaction
American businesses are finding that social media can be an effective tool to engage their customers, and when utilized effectively, the practice can lead to higher customer satisfaction, according to a recent study
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Rising tablet sales highlight new mobile marketing opportunities
A new study from research firm IDC found that media tablet sales dipped in the first quarter of 2011, but estimates for the entire year remain strong.
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