The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Three-quarters of consumers prefer content marketing over ads
In the summer edition of Content Magazine, the Custom Content Council shares some data demonstrating businesses’ increasing investment in content marketing and shoppers’ growing interest in branded content.
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Mobile shopping to triple by 2015, study shows
A new study from Juniper Research shows that mobile payments are expected to surge during the next four years.
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No Google+ invite? No problem
With the recent launch of Google’s social network, Google+, consumers (and businesses across industries) are clamoring for a much-coveted invite as if it were a golden ticket to some illustrious chocolate factory.
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Internet marketing news roundup, July 8
This week’s internet marketing news headlines were full of Google+ reviews, as Google’s social network became available to more users. There were also indications that mobile search and content are becoming core to
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Apple device users generate most mobile clicks
Mobile advertiser MediaMind has found that iPhone and iPad users are nearly twice as likely to click mobile advertisements as their Android counterparts.
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Study: 51 percent of sites have yet to add social plugins
Social media content is increasingly important to engaging consumers and bolstering brand awareness, but many marketers fail to use social plugins to encourage cross-channel content engagement.
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Automaker turns to social media to bolster brand
Highlighting the important impact of social marketing can have on a company, one automaker has turned to social media to help build its brand.
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Social content drives engagement for companies of all sizes
A new report from collaboration solutions provider Socialcast found more businesses are subscribing to the notion that social media is becoming an essential part of marketing and can be a cost-effective way to build
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