The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Content marketing becomes lead generation focus
In an effort to acquire more leads and build better brand recognition, many companies are increasing investments in the content marketing, a survey from Focus suggests.
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Mobile internet access is good for email marketing
Though connected mobile devices have been on the rise for a few years now, many businesses are just now realizing their potential as marketing tools.
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Facebook offers video calling through Skype
Facebook’s ever-improving messaging system has been expanded today with the launch of video chatting through Skype, the social network announced on its blog.
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Search marketing alert: Consumers search in four words on average
Demonstrating Americans’ need for speed when it comes to online info, a new survey from Chitika reveals that consumers tend to search in less than five words.
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Quantity vs. quality: What wins with Twitter following?
Here are some insights and tips to get the right Twitter followers.
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Google notifies webmasters of suspicious incoming links
Google began to crackdown on the practice of purchasing of links to boost search results earlier this year, with even major brand names such as JC Penney being punished as a result.
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Study: iPad captures 1 percent of internet traffic
Given the amount of press and the level of enthusiasm surrounding the device, few are likely to still doubt the potential of Apple’s iPad as an internet marketing tool.
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Mobile marketers must focus on the right areas
As mobile technology becomes more prevalent and its capabilities more advanced, there has never been a better time to deploy a content marketing campaign driven by mobile devices, according to a recent Memeburn.com
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