The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Baidu taps Bing to serve English-language search results
After Google pulled out of China last year due to censorship disagreements with the Chinese government, Baidu’s popularity swelled.
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Google Realtime search down, but social marketing still good for SEO
Google’s Realtime search service that allows users to find the latest online chatter surrounding various topics is down.
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Content is king at virtual events
With broadband internet quickly becoming the norm throughout the United States, more organizations are beginning to hold virtual networking events.
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Study: Mobile marketing dictating new purchasing habits
A new study from ExactTarget shows that more consumers are making purchases using their smartphones, tablets and other mobile devices.
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Expert: Mobile marketing is the future
As mobile technology has moved into the mainstream, marketing strategies have followed suit.
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The Google+ project and social marketing: Social sharing redefined?
As a social marketer, my first impression is that Google+ has potential to be just as important for social media interaction as Facebook.
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Google adds +1 and other social metrics to analytics package
Google has launched new analytics reports for marketers that will enable them to better assess the value of the social plugins on their site.
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Social media usage up 38 percent among B2B firms
While many marketers think of social media as being a business-to-consumer channel, more business-to-business firms are flocking to it, a new study from BtoB Online indicates.
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