The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Google’s ‘Me on the Web’ feature: A push for social search?
Google has launched a “Me on the Web” feature for Google Dashboard, and marketers might ask themselves if this will help push Google Profiles – and +1 – mainstream.
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Pew Study: Social network usage and influence skyrockets across demographics
Pew’s study of the impact of social networking on Americans’ lives indicates that marketers will find growing audiences on social media.
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Business Marketing Association suggests content marketing is key to engagement (and conversions)
At this month’s Business Marketing Association international conference, attendees discussed the future of the industry and content’s essential role in marketing.
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Study: Social media accounts for one in six online minutes
The latest data from comScore reveals that social media sites are reaching new heights in terms of the time Americans spend on networks.
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Search marketing alert: Google says mobile search never stops
At yesterday’s Inside Search event, Google announced new mobile developments, which cater to the company’s claim that mobile search never stops.
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Study: Social research impacts purchase decisions
The 2011 Social Shopping Study from PowerReviews and the e-tailing Group indicates that shoppers spend an increasing amount of time researching products on social media.
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Will Google’s Voice Search and Search by Image change search behavior?
At yesterday’s Inside Search event, Google announced that it is rolling out voice and image search for desktop users, and marketers should consider the SEO implications of these developments.
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Google announces SEO-friendly Instant Pages
Google’s Instant Pages reward top results with speedy downloads that make content accessible to users instantly.
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