The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Study: Social marketing impacts shopping, LinkedIn’s power rising
A new study from Performics indicates that consumers are spending more time doing shopping research across social network sites, and marketers should take note that LinkedIn’s value is rising.
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SEO case study: Sites see more pages indexed by Google than Bing – even post Panda
Forensic SEO Alex Bleiweiss reported at SMX Advanced that many of the 15 sites he studied for a Google survival SEO case study were impacted by Google’s Panda, but they still had more pages indexed by Google than Bi
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SMX Advanced buzz: Social, local, mobile marketing leads to sales
As mobile queries continue to rise, experts at SMX Advanced Seattle offered case studies on how mobile marketing can help brands reach audiences at the point of sale.
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Five SEO tips from SMX Advanced on surviving/recovering from Google’s Panda: Part 1
At SMX Advanced Seattle, SEO experts weighed in on ways marketers can arm their sites to survive or recover from Google’s Panda update.
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SMX Advanced Seattle insight: Bing’s Stefan Weitz says social search is the future, and watch Schema.org
At day two of SMX Advanced Seattle, Bing’s director of search, Stefan Weitz, talked about the future of SEO, emphasizing the value of social search and Schema.org.
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Matt Cutts at SMX Advanced Seattle: Content for SEO, new Panda iterations ahead
At SMX Seattle, Matt Cutts fielded some live questions, spoke about Panda iterations to come and reminded marketers of the value of high-quality content.
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Bing says content (still) king for SEO at SMX Advanced Seattle
At SMX Seattle, Bing’s Duane Forrester told marketers to think of the crawler as a site user, and remember: Content is king when it comes to SEO.
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SMX Advanced Seattle: Expert tips on brand marketing to boost SEO
SMX Seattle experts suggest that businesses should focus on making their brands authorities through localization, content marketing and social media.
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