The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Data suggests Twitter marketing meets demand
New research from both Pew and Edison indicates that Twitter adoption is slow but steady, and brands are likely to find advocates via Twitter marketing.
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Schema.org unites search engines for better organic result displays
Schema is a new organization that offers webmasters mark-up data to make site design more manageable and search results more info rich.
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Smartphone owners prefer to search the mobile web
BIGresearch reports that smartphone owners are increasingly likely to shop the mobile web, and content marketers should remember to cater to on-the-go consumers.
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Survey says Google is first step to online purchases
A recent survey reveals that Google is online shoppers’ first stop when making purchase decisions.
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Email marketing converts recipients
A study from Epsilon shows that open and conversion rates demonstrated modest annual growth in Q1 2011.
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New Twitter search speaks to visual and social SEO
Twitter’s new search gives users relevant visual content in addition to tweets, and social marketers should make note.
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Social search marketing alert: Google officially launches +1 button
Google has announced the release of its +1 button for websites, and content marketers may find it brings social advocacy to their search results.
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Rumors of Microsoft’s Nokia acquisition intensify: Bing to overtake mobile search?
Rumors are flying about Microsoft’s intention to purchase Nokia for $19 billion, and mobile search marketers might consider how this could solidify Bing use among a share of on-the-go audiences.
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