The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Twitter marketing that answers consumer queries brings sales
InboxQ reports that Twitter users are likely to engage with businesses on the microblogging site, and marketers who answer Tweet queries are likely to find customers.
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Matt Cutts: Google will take manual action to fight spam content
After some dispute, Matt Cutts and other Google spokespeople have stated that the search giant is still willing to take manual action against sites that publish spam. Content marketers, take note.
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Google to debut +1 button
TechCrunch reports that Google will debut the +1 button on June 1.
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Twitter Follow Button to boost social engagement
A new social plugin from Twitter might help marketers turn site visitors into followers, giving them more opportunities to engage and convert consumers.
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Social media revenue to exceed $8 billion by 2015
A study from BIA Kelsey indicates that social media revenues are rising, poised to exceed $8 billion by 2015.
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To Blog, or Not to Blog?
It’s no secret that blogging is a bit of an internet marketing craze today, but is it the type of content that will be the best use of your time and resources?
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Google mobile search becomes more visual
Search marketers might be interested in offering more types of content, as Google is offering mobile users more accessible search icons.
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Email marketing to inactive subscribers impacts post-Panda search rankings
One marketer has discovered that he had to think beyond best practice email marketing or suffer a negative impact on search rankings.
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