The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Google search results become more social
Google has announced updates to Google Social Search that will bring users more relevant, recommended results – and marketers should create shareable content accordingly.
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Facebook ads (and content) must be targeted to catch clicks
Brafton has reported that Facebook ad CTRs are declining, with Webtrends indicating click-through rates dropped to 0.051 percent in 2010 as costs-per-click climb. Still, new data suggests that not all ads are create
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‘Facebook phones:’ A boon to mobile social marketing
This week at the Mobile World Congress, some new devices were unveiled that will make it much easier for on-the-go consumers to access their Facebook accounts. Mobile – and social – marketers should take note.
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Google One Pass promotes payment for quality web content
Google announced it is launching a new service to let publishers set prices for their digital content.
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Matt Cutts on removing Google ranking penalties
In a recent post on Google’s Webmaster Central YouTube channel, Matt Cutts gave a hint at when sites penalized by Google might expect penalties to be lifted.
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Seniors becoming a valuable online audience
A new eMarketer report indicates that seniors (age 65 and older) are increasingly participating in online activities.
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Nokia/Microsoft anticipate rapid adoption, extending mobile marketers’ reach
At the Mobile World Congress, Nokia CEO Stephen Elop says he expects Nokia to extend its reach in light of this partnership, and mobile marketers may want to optimize their content for Bing accordingly.
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Google Instant’s impact on search: Beneficial or distracting?
Brafton business development executives Max Christopoulos and Thadd Palmer examine the effects of Instant on search (and draw different conclusions).
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