The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Google lets users block sites from search results: Quality content a must
Google is allowing Google Chrome users to block sites from search results – and marketers who want their businesses’ pages to appear in results should consider invigorating their content efforts.
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CMOs optimistic about profits, social spend to increase
Brafton has reported that 81 percent of CMOs expect social investments to return revenues this year, and a new study from The CMO Survey indicates that chief marketing officers are optimistic about more than their s
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Blekko and Stack Overflow team up to provide better tech-related search results
Blekko announced today that it is partnering with Stack Overflow to improve the quality of tech-related slasthtags and results.
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Mobile marketing reaches mainstream audience, users want news
Brafton has reported that Google’s Eric Schmidt declared 2011 the year of mobile, and the new 2010 Mobile Year in Review report from comScore supports his theory and shows that mobile users look for news daily via t
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Google lets users ‘Map’ their Valentines
Google’s Map Your Valentine campaign is a fun way to get consumers using Google maps, and it might remind marketers that their store locations are more likely to be shared among internet users if they claim Google P
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Location-based app shopkick hits 100 million check-ins in six months
Shopkick announced today that it has received more than 100 million check-ins in just six months.
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Bing gaining search ground
Today, comScore released its January 2011 search engine rankings, which reveal that the year is off to a strong start for Bing. Microsoft sites’ share of explicit core search queries rose 13 percent month-over-month
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J. C. Penney pays the price for paid links, Google rankings plummet
J. C. Penney was punished by Google for its spammy links. Marketers should consider using quality content to catch merit-based links.
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