The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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B2B marketers turn to journalists for content marketing
If 2011 will be the year of social media, with Brafton reporting that marketers expect to invest heavily in social strategies this year, marketers must remember that they will need quality social content to catch cl
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Bing launches new top image search page
Pictures are worth a thousand words, so marketers should use them to help tell a story in their internet marketing campaigns – especially in light of a new Bing development. Microsoft is launching a new top im
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Mobile video goes mainstream
Brafton has reported that the mobile video platform is gaining ground, and a report from Rhythm NewMedia indicates that internet marketers can't afford to ignore this channel. Rhythm is a mobile video ad networ
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Tablets Aplenty: The Challenge of Adapting Content for Multiple Screens
If you work in news or another content-centric pursuit, you’ve probably come across the common dilemma of our internet-engulfed times: making content accessible and beautiful for multiple devices (and multiple
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Google’s AdWords URLs now lowercase
Earlier this month Brafton reported that Google is changing search ad display URLs to lowercase letters. A Webmaster World thread indicates that the company has started implementing this new feature among its ad par
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Yahoo Mail uses ‘idle’ time to prioritize inbox messages
Brafton has reported that quality, custom content is a must for email marketing, and a new blog from Yahoo Mail makes it increasingly clear that marketing messages must be relevant. Yahoo engineers explain in a blog
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Twitter’s ad revenue to surpass $150 million
Brafton has reported surging Quora membership and increasing ad opportunities on Facebook, but a new eMarketer report indicates that Twitter will not be left in the dust this year. Ad revenues on the microblogging s
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Technology news roundup, January 21
The release of new smartphones and mobile operating systems dominated the technology industry and related web conversations in the first few weeks of 2011. As the hype died regarding new Android-based devices and th
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