The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Content marketing widely adopted by B2B software/computing companies
Last year, Brafton reported that content marketing is a competitive necessity for B2B firms, and it seems this is especially true in the software and computing sectors. A new study from the Content Marketing Institu
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Mobile email usage on the rise
Brafton has reported that marketers should offer email subscribers custom content, but now it seems mobile-ready content should also be a top priority. A new report from comScore reveals that mobile email is now mai
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Do search engines favor their own sites?
Amidst talks of search neutrality, a survey from Harvard professor Ben Edelman suggests that search engines are biased and promote their own sites. The survey has sparked numerous debates on the web, and some sugges
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Conversational blogs get comments
Brafton recently reported that CMOs say engaging content is key to corporate blog success, and marketers cited comments as a measure of engagement. Now, the results of a recent poll from Birds on the Blog suggests p
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Email marketing: Customized content required
Marketers looking to reach an online audience via emails must remember that consumers have ample tools that allow them to prioritize and filter their inboxes, so well-targeted content is key to catching clicks. A ne
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Social marketers must monitor ROI
This year is poised to be the year of social content marketing, and brands must remember to monitor their social campaigns. A survey from the Harvard Business Review indicates only 12 percent of companies thought th
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Starbucks paving the way for mobile commerce
Starbucks is letting consumers swipe their smartphones to buy a latte. The company is launching a mobile payment system, and marketers might find this tool familiarizes consumers with the rising world of mobile comm
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LivingSocial generates national buzz with Amazon deal
Brafton has long reported the rise of the local deal-finder as a marketing channel, from Google's failed attempt to acquire Groupon to Amazon's recent investment in LivingSocial. While Groupon is the house
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