The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Blogs drive beauty purchases more than magazines
Experts at last week’s Affiliate Summit West advocate blogs as a means of boosting SEO and social outreach, and a recent study suggests blogs might also drive sales. The results of a survey from BlogHer and De
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Google DoubleClick Ad Exchange yields major profits
Brafton has reported that display ad impressions were on the rise at the end of 2010, and now Google is expanding its DoubleClick Ad Exchange in order to improve advertising revenues for partners. The company announ
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Google: Still search leader
Brafton recently reported that Yahoo and Bing are gaining ground in paid search since the adCenter transition, but Google still holds the lion’s share of the search market. The latest report from comScore shows that
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Lifestyle and entertainment news roundup, January 14
Those who follow the stars (the ones in the sky), were up in arms at the start of this week when it was suggested that the 12 astrological signs as we know them might be roughly one month off-target, as a result of
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Internet marketing news roundup, January 14
This week, the internet marketing community was buzzing about mobile and local developments, as well as insight from Affiliate Summit West, but the piece de resistance was the much-anticipated announcement that the
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Legal news roundup, January 14
Most of the week's online trending legal news revolved around the shootings in Tucson and the suspected gunman Jared Loughner. However, there were also a number of other developments in the legal world that cau
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Technology news roundup, January 14
Only two weeks into 2011, the clear winner for worst-kept secret of the year is the iPhone's availability from mobile service provider Verizon, which the companies officially announced on Tuesday morning. Throu
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Business technology news roundup, January 14
The second week of 2011 brought much controversy in both the public and private sectors. Controversy between Twitter and the federal government, a new battleground in the smartphone market and rumors surrounding the
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