The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Google’s hacked site notifications: Web safety poised to be a search trend
Last week, Google announced that it was including a hacked site notification in its search results. With this move, Google not only looks to offer searchers the most relevant results, but also the safest search resu
Learn More
Google testing ‘top references’ in search results
Last week, Brafton reported that Bing had unveiled a number of new search features – from more socially recommended results to revamped photo searches. Now, it seems Google wants to get in on the action, as on
Learn More
Online ad spend to exceed newspapers by 2011
It may be true that many consumers were opening their laptops before their newspapers each morning fo 2010, and marketing dollars have followed accordingly. A recent report from eMarketer indicates that 2010 will be
Learn More
Yahoo sites rank as top web properties for November
Rumors indicate that Yahoo is struggling, with Brafton reporting just last week that the company confirmed it would cut Buzz. Yet, the latest comScore data indicates that Yahoo sites are the most popular properties
Learn More
Apple launches iAd Producer, opening platform to more mobile advertisers
Mobile marketers looking to create compelling content to reach iPhone users are in for some good news. Apple has unveiled iAd Producer, an application that lets third parties make iAds. The company explains that the
Learn More
Survey: Resources key to social marketing success
Social media may be a quick way for brands to reach a broad audience, but a new survey suggests that fast results are not the product of hasty efforts. The results of an R2integrated survey reveal that brands i
Learn More
Foursquare updates can enhance businesses’ geosocial presence
Foursquare today announced that it is offering users the chance to share photos and comments when they check in with businesses through the geosocial app. This means brands on the site can benefit from user-generate
Learn More
Facebook focuses on ecommerce options
An eTailing report indicates that 31 percent of consumers consider Facebook posts when making purchase decisions, and now Facebook is making moves to facilitate shopping directly on its site. BusinessWeek repor
Learn More
Subscribe to
The Content Marketer
Get weekly insights, advice and opinions about all things digital marketing.
