The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Facebook gains ground driving video traffic
Marketers have come to understand the power of video marketing in the past year, as online viewership has steadily increased and Brafton has reported that video content wins customers. Now, a study from TubeMogul an
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Google forges on with Google TV, but mobile video one the to watch
Months ago, Brafton reported that Google released Google TV, and marketers may want to practice search engine optimization with living room screens in mind. Yet, with the new year fast approaching, some sources say
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Social content counts in Gen Y brand engagement
As we approach the new year, millennials are one year closer to coming of age and growing into the nation’s leading generation of shoppers. A new report from L2 – a self described “think tank for d
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Google moves closer to local market
Brafton has reported that Google execs say the local market is the company's No. 1 priroty. Now, the internet search giant is using some old-school techniques to appeal to local advertisers. According to a repor
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Facebook’s value climbs, worth more than Yahoo
Yahoo may boast the most popular properties on the web, but the company doesn't hold a candle to the fourth most popular site, Facebook, in terms of net value. A new report from research firm Nyppex relayed by M
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HGTV and Examiner.com team up to show value of social content marketing
Moving into 2011, content marketing is poised to be a top priority among brands. A recent partnership between television network HGTV and Examiner.com reveals that seeding social sites with branded, locally targeted
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Apple ramps up iPhone production: iPhone key to mobile marketing?
Just last week Brafton reported that Apple had unveiled iAd Producer to attract new iAd partners. Now, reports that the company has upped the ante with iPhone shipments for Q1 2011 have led many to believe that ads
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Internet marketing news roundup, December 23
In the week leading into Christmas, the online marketing community was abuzz with reports of holiday ecommerce. Plus, internet marketers were chattering about new mobile developments and search and social expectatio
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