The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Amazon invests in LivingSocial: Marketers, make the most of the rise of local ecommerce
Brafton has reported that local search's moment is upon us, and this week has brought on a flurry of mergers – realized or rumored – that indicate local deal-finders and trusted search portals can w
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Paid search pays off this holiday season – marketers, invest appropriately
Brafton has reported that Cyber Monday sales hit new highs this year, with online spend exceeding $1 billion . New data shows that paid search contributed to retailers' Cyber Monday success – and more dol
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Google News ‘Shared By’ info now appearing in general search results
Just yesterday, Brafton reported that Google News unveiled a “Most Shared” news tab. Now, it seems News results included with general web results are also displaying shared data, and marketers who offer
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eBay buys local shopping search engine Milo.com – marketers, move inventories online
Business Insider reports that eBay is going to buy Milo.com, a local product search site that gives consumers insight on what's in stock at nearby stores. For marketers, this acquisition speaks to the trend
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Myspace goes mobile as forecasts say mobile ads are on the rise
Myspace recently reinvented itself as an entertainment-sharing site, with a new Facebook Mashup feature to boot. Its developing relationship with Facebook was partially aimed at making the site more appeal
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Google updates its search algorithm: Business reviews may soon count for search ranking
Earlier this week, Google search results came under scrutiny when the New York Times published an article suggesting negative comments have the potential to increase search rankings. In response, Google announc
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Google News launches ‘Most Shared’ section, bringing the company closer to social search
Brafton recently reported that seeding social sites with quality content will be key to catching clicks in 2011, and now it seems social recommendations could also play a part in which content consumers click in Goo
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Social content marketing is key to catching clicks in 2011 – marketers, plan campaigns accordingly
December is upon us, so marketers are awaiting 2010 sales reports and thinking ahead to 2011 marketing strategies. Brands will reach out to consumers on a number of emerging platforms next year, and content marketin
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