The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Bing unveils new social shopping options
Holiday shoppers are expected to spend $38.5 billion online this year, and there's a good chance they'll want to consult with friends and family before making purchases. Now, Bing is offering a shopping list
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Cyber Monday online spending hits record-breaking billion dollar mark: Good sign for holiday season
Internet marketers who prepared promotions for Monday's major shopping event likely saw their efforts pay off. According to new data from comScore, Cyber Monday sales exceeded $1 billion, making it the first day
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Microsoft TV – streaming online video service to take on Google?
It seems Microsoft will be joining the likes of Google, Apple, Netflix and others in offering consumers online video streams via their living room screens. Insiders told Reuters the company is in talks with TV
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Can Blekko’s holiday shopping slashtag draw consumers to the search engine this season?
With reports indicating that consumers plan to spend more online this holiday season, search engine Blekko wants to get a share of shopping queries with a new search vertical – /safeshop. The search feature wa
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Google adds ‘click type’ report to AdWords to measure ad interaction
Online ads are continuously evolving, offering marketers ad units with links to various relevant site pages. To help marketers measure the performance of different clicks within ads, Google today announced it will o
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Growth predicted for display ads, but study suggests consumers may ignore them
Do “impressions” translate into conversions? As reports emerge that marketers are increasing their display ad spend in 2011, a new study suggests the platform is the one most ignored by consumers.
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Cyber Monday sales bode well for online holiday shopping
The holiday shopping season is upon us, and internet marketers may be happy to learn that Cyber Monday sales suggest consumers are loosening their purse strings to make online purchases.
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New York Times article criticizes Google search results – will it impact the search market?
In a recent New York Times article, Google search results come under fire. Still, marketers may find the piece is nothing more than a little bad publicity for the search giant, which dominates the market.
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