The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Search marketers say social is priority for 2011
Covario’s study, 2011 The Year of Facebook, reveals social platforms will play a big role in brands’ organic and paid search efforts next year.
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Yelp’s Check-in Offers launch in time for Black Friday: Geosocial marketing game-changer?
Marketers have long regarded Yelp as a marketing necessity (for better or worse), and now it is giving businesses the chance to provide Check-In Offers to loyal customers in time for the holiday shopping rush.
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Study: 70 million Americans will shop online at the office on Cyber Monday
According to a new survey from Shop.org, online Cyber Monday sales should be strong this holiday season, with more than half of Americans who access the internet at work planning to do some internet shopping at the
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Good news for video marketers: Online viewers more receptive to ads
Research shows that consumers are more receptive to ads in streaming video content than those featured on traditional television.
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Study shows marketers must optimize sites for Bing-Yahoo, or pay the price
A report from Chitika indicates that marketers are not practicing SEO to maximize traffic from Bing-Yahoo users.
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Twitter to launch a news network – content marketers, get ready
The microblogging site’s cofounder, Biz Stone, has told Reuters he wants to create a news network with Twitter..
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Murdoch to launch iPad-exclusive newspaper: Marketers, note the rise of online news consumption
In an effort to lure the next generation of news readers, Rupert Murdoch is launching an iPad-only newspaper to be called The Daily, and marketers should see this as a sign that online news content has a broad audie
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YouTube emphasizes relevant content with TrueView skippable ad units and Holiday Solutions Center
YouTube is releasing new features that help ensure its 113 million users (and counting) see video results that match their queries.
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