The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Google launches new server tool to make websites faster
Google announced a mod_pagespeed for Apache tool that marketers may find makes their pages load more quickly – which could keep consumers engaged on a site longer.
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Promoted Tweets now in Twitter timelines, marketers get more visibility
Twitter is expanding its Promoted Tweets platform to let advertisers get their tweets displayed in certain users’ timelines, and marketers may like the increased visibility this provides on the microblogging site.
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NBC’s Lauren Zalaznick at ad:tech NY 2010: ‘content creates connections’ with consumers
At ad:tech New York 2010, the president of NBC Universal’s Women and Lifestyle Entertainment Networks gives marketers insight on how to reach their audiences amidst the tech clutter following a simple formula: consu
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Bing announces Facebook social search features launch today
Bing has officially announced the launch of its new social features.
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Google displays related ‘Stores,’ ‘Types’ and maps in search results: Local marketers rejoice
Google is now displaying new suggestions in general search results that may direct consumers to local stores – a development marketers may like.
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Election Day 2010 news dominates social chatter, marketers take note – give the people what they want
Social channels are being used to cover elections – and marketers should take note that Americans are tuning into these networks to keep ahead of the latest news.
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Social marketing: Good for finding millennial advocates
According to a study from Edelman Digital, social campaigns may be key to reaching Americans born between 1980 and 1995.
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ComScore says ecommerce spending on the rise: Marketers, get sites ready for holiday campaigns
As we move into the holiday shopping season, internet marketers may be pleased to learn that comScore’s Q3 2010 ecommerce report shows online spending is on the rise.
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