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The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Nov 09, 2010 News

AOL, Yahoo merger talk heats up – could it alter the search landscape?

AOL and Yahoo merger discussions have been going on for some time, but the conversations – and subsequential online buzz – seem to be intensifying.

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Google launched a new app to make it easy to conduct Google searches on Windows Phone 7.

Nov 08, 2010 News

Windows Phone 7 launches search-ready with a Google Search app

Google says that with its new app, "searching with Google on your Windows Phone 7 device just got easier."

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Display ad impressions are on the rise, according to comScore.

Nov 08, 2010 News

Display ad impressions increase 22 percent YoY in Q3: Facebook driving growth?

The latest report from comScore shows that online display ad impressions grew considerably in Q3 2010 over the same period last year, and marketers planning their display campaigns may want to get their ads on the s

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Marketers want to know how far online videos go in boosting brands.

Nov 08, 2010 News

Marketers want more metrics to determine online video’s efficacy

BrightRoll, the second-leading online video property by ads viewed, released a survey that suggests marketers are waiting for evidence of the overall efficacy of the channel before investing more heavily in web vide

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Marketers are increasing social media budgets in 2011, according to a recent survey.

Nov 08, 2010 News

Survey says SMB social media marketing spend on the rise

According to a recent survey from Zoomerang and GrowBiz Media, small businesses are increasingly devoting funds to social media marketing, and brands looking to stay competitive should take note.

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Mobile marketers, on-the-go web browsing is on the rise, according to comScore.

Nov 05, 2010 News

Mobile web usage on the rise, reports comScore

According to comScore’s Mobile Subscriber Market Share report, released on Wednesday, surfing the web from mobile phones is becoming increasingly common.

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