The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Yahoo lets users search their inboxes with new Yahoo Mail Beta
Yahoo Mail Beta’s global launch aims to improve email users speed and search capabilities, and the beta also offers a more social mail experience, which could help marketers get their email content shared among Yaho
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Myspace gets a makeover: Marketers may like its social sharing options
Myspace hopes to get a boost from a new makeover that it hopes compliment social competitors as an entertainment site appealing to Generation Y – and relevant marketers, of course.
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Microsoft and Yahoo: The search alliance is complete
The transition from Yahoo to the Microsoft adCenter is now complete, and marketers planning their holiday ad campaigns must remember to manage them through Microsoft.
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Creative counts: comScore report shows quality content increases brands’ competitiveness
In a new study, When Advertising Goes Digital, , comScore examines what hinders a focus on creative content and why it should be prioritized in ad campaigns.
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Forrester survey: Mobile marketing is maturing, brands should get on board
About a decade ago, businesses were adopting the internet as a new channel, and now Forrester says marketers’ burgeoning investment in mobile platforms suggests mobile is the next big thing.
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Study says Google Instant is an instant payoff
According to a study from Marin Software search advertisers’ ROI has improved since the launch of Google’s predictive technology.
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Internet marketers, take note: Google represents 6.4 percent of all internet traffic
Security firm Arbor Network’s internet traffic report gives businesses compelling reason to plan search campaigns and optimize their sites for Google.
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Google defends including the date in search result snippets: Update content for SEO
In the most recent Webmaster Central video post on YouTube, Matt Cutts defends Google’s inclusion of the date in site snippets offered in search results, deeming it one of the most useful result components for users
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