The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Survey says search ad spend grows in Q3 2010, Bing gaining ground
As marketers plan their holiday campaigns, a WebVisible report suggests that small businesses are spending more on search advertising this year compared to 2009.
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YouTube: 113 million viewers and growing – optimize brand videos
Google sites garner the most unique viewers and delivers ads to more than 16 percent of the overall U.S. audience, according to the latest comScore Video Metrix data, suggesting YouTube content should be a top prior
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Want Facebook fans? Boost social ads and search campaigns
The October 2010 Facebook and Brands report from DDB and OpinionWay demonstrates the value of gaining fans on Facebook, and it also offers some insight on the top ways to build a business’ social community.
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Google TV: Optimizing sites for the living room screen
Google TV has arrived, and the internet-enabled television platform will require marketers to make some big changes in how they optimize their sites.
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Internet marketing news roundup, October 22
From headlines about SES Chicago to an emerging social display ad being tested by Mountain Dew, here’s a look at some of the most compelling and widely-read online marketing stories.
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SCVNGR hunts for geo-social users, marketers may want to get on board
SCVNGR is near the 500 thousand-member mark, and marketers may want to consider partnering with the app to build brand loyalty.
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Content sharing: Email or social? Survey says both.
A new study from SocialTwist indicates that email and social media are the channels that offer the best sharing results.
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Email marketing: Keep it short and sweet for lead gen, says Eloqua
A new study from Eloqua suggests that email campaigns are growing in both B2B and B2C firms across industries, and the study offers some insight on best practices to maximize the power of marketing messages.
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