The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Social marketers, determine your Facebook Klout
For those who have never heard of the app, Klout is now giving marketers a good reason – or perhaps 500 million good reasons – to use it. The company announced yesterday that Klout can now determine businesses’ Face
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ComScore search rankings suggest Google Instant doesn’t necessarily drive traffic
Google maintains its lead in the search market, but comScore’s updated metrics suggest predictive technology isn’t encouraging clicks.
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Facebook and Bing create a more social search
Facebook and Bing plan to make search even more social with a new alliance the two companies announced today.
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Internet ad revenue hits record-breaking $12 billion for first half of 2010
Online marketers may be interested to learn that the Internet Advertising Bureau says internet ad revenues reached a record high during the first half of 2010.
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Microsoft moves up in online video rankings
Video marketers may want to start optimizing their ads for Bing – according to the latest online video rankings from comScore, Microsoft sites have moved up to the fourth place in terms on unique viewers.
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Diggs’ new CEO announces updates to Top News algorithm: Content marketers, make note
Digg’s new CEO has introduced himself and announced some upcoming features that could make the social bookmarking site more appealing to users and marketers.
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Social media closes the corporate and consumer Gap: Retailer gives fans a voice in new logo design via Facebook
Demonstrating a keen understanding of the value of Facebook in assessing consumers’ perceptions of a brand, the retailer recently decided to trash its new logo design after frustrated fans voiced their concerns.
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Google gains search spend during Bing-Yahoo integration
According to Efficient Frontier’s 2010 Q3 U.S. Digital Marketing Performance Report
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