The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Google is testing full-page previews in search results, putting the emphasis on content
Google is experimenting with a new full page preview to accompany search results.
Learn More
Old Spice Man marketers dish the secrets to successful video ads on YouTube Show & Tell channel
Marketers may be interested in the tips offered by the brilliant minds behind The Old Spice Guy, Axe campaigns and more as they plan their own video content.
Learn More
Could new Facebook Groups enhance brand discovery on the social site?
Marketers are always hoping consumers will share links to their content via the site, but Zuckerberg says users have traditionally had problems sharing info with specific friends and in different contexts.
Learn More
Marketers, don’t forget mobile search potential: comScore shows on-the-go web browsing is rising
According to a recent report from comScore, consumers are increasingly searching the web via their phones.
Learn More
Yahoo’s ads are getting ‘Dapper:’ Marketers may like new relevant, dynamic display ad options
Marketers may want to advertise on Yahoo with the company’s recent acquisition of Dapper – a tech platform that provides dynamic display ad creation and optimization.
Learn More
ComScore says creative content drives sales
Marketers know that content is key when it comes to driving organic SEO, and new evidence from comScore indicates that creative is essential to driving sales as well.
Learn More
Why SEO matters: Consumers click on sites with multiple appearances in search results
Performics’ 2010 Search Engine Results Page Insights Study indicates consumers research products online, but they prefer organic answers to their product queries.
Learn More
Google gives SEO advice to ‘make the web a better experience’
One skeptic recently questioned why the search giant would help businesses by offering tips for SEO when it could make money from search advertising.
Learn More
Subscribe to
The Content Marketer
Get weekly insights, advice and opinions about all things digital marketing.
