The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Marketers can catch consumers’ interests online: Pew says 58 percent of Americans research products on the web
Pew’s Online Product Research report reveals that more than half (58 percent) of Americans research products and services online prior to making purchases.
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How Dunkin Donuts mixes coffee and consumer-generated content for social media marketing success
Dunkin Donuts has launched a contest that both engages its Facebook followers and turns them into brand advocates.
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Marketers may love a Facebook ‘Like’ development with search marketing benefits
Facebook has announced an update that lets users see liked articles in the social site’s search type ahead.
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Content marketing is king in AOL’s Project Devil display ad format
AOL may catch the interest of internet users and online marketers with its latest content-based, decluttering ad format that it hopes will make the web a better place.
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Search marketers, catch clicks from holiday shoppers during “Peak Week”
Most consumers have an annual holiday ritual of vowing that next year they’ll start their shopping earlier, but a new study from Marin Software suggests the odds of shoppers waiting until December are in search mark
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New ‘Discover Facebook Pages’ feature may help social marketing efforts
Marketers may rejoice that the social network has now launched an official brand-finding tool, called "Discover Facebook Pages."
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Yahoo sites take the lead as top web properties, marketers must consider content’s role in attracting visitors
ComScore’s Media Metrix ranking of the top 50 U.S. web properties for August 2010 shows that Yahoo sites garnered 179 million visitors.
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‘Pulse of the Tweeters’ site recommends thought leaders: Marketers, boost tweet content to find followers
New technology from Northwestern University provides rankings on Twitter users who offer the most valuable information – and marketers who offer quality content in tweets may be able to get recommended as thought le
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