The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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What does Twitter’s new rich media design mean for video marketing?
With Twitter’s recent redesign, online shoppers can now watch videos without leaving the social site – and this may help marketers generate chatter about their video ads.
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ComScore search rankings indicate Microsoft, Yahoo searches on the rise
Following the transition of Yahoo’s organic search results to Bing, many marketers have been waiting to see how the combined powers of Microsoft and Yahoo will fare against Google in the search market.
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The secret to Groupon’s success? ‘Good writing,’ says CEO
While Groupon may be best known for its locally targeted promotions, CEO Andrew Mason believes the company’s "good writing" is what really catches consumers’ interests, and marketers developing their own w
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Gatorade’s got game: Sports beverage sees sales increase from in-game ads
Product placement is reaching new virtual depths, and marketers may see actual sales as a result.
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How the new Twitter can help marketers find new clients
Ideas don’t always fit into 140 characters – and neither does compelling content that can demonstrate to consumers that a brand is a thought leader. Still, Twitter is an increasingly important channel for brands to
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Nielsen says Bing is the No. 2 search engine
In light of the recent Yahoo-to-Bing organic search transition, marketers have been optimizing their sites for just two search engines, and the latest Nielsen data suggests that Bing-optimized sites may already be p
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Invigorate marketing emails with a little video
Marketers can build on the trustworthiness of emails and consumers’ ever-growing interest in online video by incorporating video links in their marketing messages.
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AT&T positions itself in the search market with Yellow Pages’ ‘Click Less. Live More’ campaign
AT&T is trying to position itself as the company that understands the intent of local searches with the rebranding of the Yellow Pages (now simply YP), and marketers may want to take advantage of the business di
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