The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Bing powered search accounts for nearly one-quarter of U.S. queries
August search rankings just released from Hitwise reveal that Bing and Yahoo may still be no match for Google.
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Why Red Bull rocks social media marketing
Energy drink Red Bull offers a model of how to succeed in social marketing, effectively engaging its target audience through interactive content.
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New AdWords reporting features help marketers make sense of ad performances
Google has announced some new features have been added to the Campaigns tab to offer marketers more powerful data.
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Can The Ellen DeGeneres Show help AOL draw an audience for ads?
AOL and Telepictures Productions have announced a partnership that will share content, traffic and promotion between The Ellen DeGeneres Show’s website and the AOL Lifestyle and AOL Entertainment groups.
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Mobile marketers, don’t underestimate the value of simple texts
The latest "Cell phone and American adults" study from the Pew Internet and American Life Project reveals that texting is still a top activity among mobile consumers.
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Whether Chris Hansen was arrested for child molestation or not, he’s catching clicks for it
Marketers can take searches for this Hansen-related scandal (which may be scandalously false) as an indication that trending topics catch clicks.
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Apple gets social with Ping, marketers may need to get creative on the platform
Earlier this week, Steve Jobs announced that Apple is launching a music-oriented social platform through iTunes – Ping.
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Glee’s multichannel marketing campaign sings charities’ praises
The award-winning television show, Glee, is known for its light-hearted positive messages, and the latest promotional initiative for the Fox series is encouraging consumers to get involved with the cast while doing
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