The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Back-to-school shopping often begins with blogs
Unicast’s new Back to School survey reveals that "Power Moms," who regularly access the internet and make purchases for their families, frequently turn to blogs when making buying decisions.
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MySpace concedes that social users are on Facebook, ad dollars should follow
After a long battle claiming it was different from Facebook, MySpace seems to have conceded that Zucerkberg’s site has more appeal. The company announced it will let users sync their updates with Facebook.
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GourmetGiftBaskets.com lost $4 million after Google penalized for paid links
It’s important to play fair when it comes to boosting page rank – a lesson GourmetGiftBaskets.com learned the hard way.
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Marketers can appeal to older consumers on social sites
A new report from the Pew Internet and American Life Project reveals that social networking use among internet users older than 50 has doubled in the past year.
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Flowtown cashes in on marketing blog
Flowtown’s blog serves as evidence that quality content fills a niche purpose in attracting consumers.
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Google updates Places review policy, moves Yelp off the Google Map
Google recently announced that it had updated and clarified its guidelines and policies for writing reviews.
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Marketers, get your game on: Samsung’s ‘Thr!ve On’ signifies rise of social marketing games
Samsung is moving marketing through social games to the next level with the creation of Thr!ve On.
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Chick-fil-A shows email marketing and web content work together for maximum results
Marketers should remember that emails and web content should work in tandem to build trust in a brand.
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