The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Google gains ground as video platform
Consumers’ preferred search portal has helped marketers make money from paid search campaigns, and now it may become an important platform for video advertisements.
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Chitika says Bing is No. 2 search engine
Chitika’s July search stats suggest that Bing has beaten out Yahoo for the No. 2 spot in search market share.
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Rosetta sees surge in website traffic with Google Mobile Ads campaign
After launching a campaign with Google Mobile Ads optimized for high-end smartphones, Rosetta saw a surge in traffic to its site, as well as impressive sales results.
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Mobile Campaigns: Perfect for parents
When marketers plan mobile campaigns, they likely think they are appealing to a young, tech-savvy demographic, but they may have better luck targeting parents.
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Twitter’s Fast Follow may help brands build mobile followers
Twitter has announceda new tool called Fast Follow that lets mobile subscribers get tweets from relevant thought leaders sent to their phones – even if they don’t have Twitter accounts.
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Marketers make note: Active social users are active brand enthusiasts
The most active social users say they are always logged on primarily to stay in touch with friends, but it also seems they continuously look to engage brands.
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Bing and Wolfram Alpha pair up to give users instant answers
Bing, which has always touted itself as a "decision engine," recently announced it will be powered by Wolfram Alpha to offer searchers direct answers to their queries at the top of results pages.
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Twitter launches tweet button
Twitter today launched a "tweet" button for businesses to incorporate on their websites.
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