The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Video content on websites wins customers
Consumers who do product research on the web seem to like it when they can literally see the benefits of products and services, courtesy of online video content.
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Threadless increases email revenue 120 percent with customized campaign
Threadless recently announced it increased revenue from its email efforts by 120 percent year-over-year thanks to careful targeting and customized promotions.
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Honda hopes to drive 2011 CR-Z sales with innovative multichannel marketing campaign
Tomorrow, Honda is releasing what it calls the first hybrid sports car, and the automaker is promoting its 2011 CR-Z with a major marketing push it hopes will keep the wheels of commerce turning.
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Google acquires Like.com, marketers may like visual search options
Like.com has announced it has been acquired by Google.
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Gillette’s ‘Mayne and His Razor’ video is smart viral marketing
The Old Spice Man may be the "man your man could smell like," but Gillette’s Kenny Mayne seems to the man holding consumers’ interest this week.
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Internet shoppers using search engines at home and on the go
Search marketing is increasingly valuable for catching the interests – and perhaps cash – of online consumers, but marketers should consider that the traditional internet isn’t the only platform through which consum
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Virtual products may promote actual brands and boost sales
Marketers may be interested in a new $3.1 billion industry they can tap into to generate excitement about their brands and turn a profit.
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Wall Street Institute uses Google AdWords Search Funnels to increase conversion 54 percent
Google AdWords helps businesses catch clicks with paid search campaigns, but marketers must be ready to put the tool to good use.
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