The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Facebook and Google face off as top web destinations this month
The line between search and social is continuously blurring, especially as Google and Facebook become more similar with new features that boost the search engine’s social connectedness and the social site’s search o
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Yahoo moves toward context-driven search
Yahoo will be repositioning itself as a contextual search engine, giving users information before they search and using social data to better understand what searchers want.
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Marketers need active, not abundant, Twitter followers
A study from Hewlett Packard Social Labs entitled Influence and Passivity in Social Media reveals that the influence of content shared on Twitter has little correlation to the provider’s number of followers on the s
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Marketing on the go made simpler with NYC’s wired subways
Marketers in the city that never sleeps are about to find they will never lose wireless connection while traveling on the subway.
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Why marketers should care about Fantasia’s overdose
Many marketers may not recognize the name Fantasia Barrino, but online audiences do.
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Philanthropic marketers may find paid work with nonprofits
new report from the University of Massachusetts Dartmouth indicates charities are increasing their social marketing campaigns, and they may want marketers to help them reach donors through social channels.
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Good news for on-the-go sales: More mobile users becoming web-enabled
A new report from eMarketer suggests that mobile internet usage will be adopted by nearly half of U.S. consumers by 2014.
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Pizza Hut and foursquare reward pizza lovers for checking in
Pizza Hut has launched a foursquare campaign that is generating some buzz among pizza lovers.
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